For the launch of the Mizuno x Ronda Rousey Training Collection, Primal Instincts was Mizuno's concept behind the apparel design — harnessing the attitude and drive that encompassed Ronda Rousey through the achievements in her career, and delivering top of the line performance-driven products.
Through an action-packed photo and video shoot, the "Unleash the Fighter Inside" campaign came to life highlighting Mizuno's apparel, Rousey's diverse training routines, and a motivational voiceover to push yourself and preserver from Ronda Rousey herself.
Art Direction, Graphic Design.
Photography by: Lucian McAfee
Videography by: Stept Studios
“the smartwater vapor distillation is the first step in creating purified water the way nature intended” — replicating the hydrologic cycle.
smartbeats by smartwater is a one-of-a-kind program created by smartwater to highlight the values of holistic wellness — fusing music, technology, and hydration seamlessly in your life.
An immersive multi-sensorial experience kicked off the smartbeats launch, connecting each beat to the hydrologic cycle in parallel to our everyday cycle and need states.
Concept, and Art Direction
Art Direction, Graphic Design, Animation
Photography and Videography by: 2is1 Studios, Vitor Lopes
The Share a Coke summer campaign returned in 2017, inviting teens around the nation to refresh their summers with an ice-cold Coke.
An interactive footprint delivered ice-cold Coca-Cola samples and gave teens the opportunity to create their own personalized mini cans and Share an Ice Cold Coke with a friend.
The containers were designed to be available in three sizes while still maintaining the core pieces that made the space enjoyable.
Art Direction, Structure Design, Signage
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Hennessy wanted to grow brand affinity among cognac drinkers during the 2017 Holidays.
As a result, a sophisticated popup engraving station was designed to Explore Hennessy X.O’s 7 tasting notes through a series of carefully curated vignettes, Engrave a bottle of Hennessy X.O with a personalized message, and Gift, in collaboration with Dyptique candles, to a special someone during the holiday season.
Art Direction, Large Format Outdoor, Interior Signage Design (Print and Digital)
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Nando’s PERi-PERi is the most famous sauce Atlanta had never heard of until now. The globally known restaurant and sauce company wanted to promote the availability of this deliciously pesky sauce in grocery stores in Atlanta.
Through a multi-day event filled with PERi-PERi infused dinner, music, art and drinks, and 40,000 bottles strategically distributed throughout metro Atlanta neighborhoods lit up Atlanta generating an increase in brand awareness.
Concept & Pitch Design, Invitation Design (Print & Gif Animation), Signage
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While attending the 4A’s Institute of Advanced Advertising Studies Program our teams were tasked to concept and pitch a campaign to grow Hooter's relevance and popularity among millennials while maintaining their core consumer.
My group, TBD, came up with the Feed Your Fandom concept — focusing on sport fans’ passions and the ultimate game time atmosphere that Hooters has to offer. The result – our team won first place and Hooter's created advertisements based on our pitch.
Creative and Art Direction, Concepting, Pitch Design
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For the third year in a row, Green is Universal (GIU) approached us to create a campaign celebrating Earth Week to generate consumer action and a connection to being eco-friendly.
Therefore, #NoFoodWasted was created — a concept focusing on a smarter way and less wasteful way of eating. In partnership with food trucks across the nation, GIU delivered meals composed of food that are commonly wasted, recipes of these sampled meals were distributed along with branded reusable food containers were gifted. A website take over, animated video, and animated web banners were also created to promote #NoFoodWasted and encourage consumers to take action.
Website Design, Animated Gif Design, and Print Design
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Concept
Watch Fandom: ‘FAN-ing Out’ at BlizzCon 2019: Panorama Diner to watch interviews with fans.
For many years, Kia had a huge presence at the Vans Warped Tour providing various entertainment for festival goes from the Soul Lounge with band meet & greets, games, temporary tattoos, and fun animated gifs to stage sponsorships and an exclusive VIP tent.
Concept & Pitch Deck Design, Large Format Print Design, Website Design
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At the 2014 Winter Olympics in Sochi. McDonalds wanted to connect fans and athletes.
As a result, the website #TeamEvery1 was created. Through the site, fans were able to send messages of support to athletes. At the Olympic Village, athletes were able to find these inspirational messages and print them on ribbons to wear as they competed in their sport.
UI Design For The Athlete Message Retrieval & Printing App
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Website concept design for Coke TV’s promotion to live stream Lady Gaga’s Born This Way Ball in Buenos Aires.
Lady Gaga’s “Little Monsters” were encouraged to unleash their inner monster by submitting a video response to Lady Gaga’s message in order to hatch the live feed of Lady Gaga’s concert.
Website Design, Promotional Page Takeover
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Cakes are a symbol of celebration. No matter the occasion, this delicious pastry is one to indulge. This brand identity system for PastelerÍa highlights this insight and attraction that people have to this sweet food.
Brand Name & Logo, Visual Identity System, Poster & Book Design
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At South Beach Food and Wine Festival, we created a premium sparkling experience. Inspired by smartwater's website design and filtration process, from the clouds, we provided sophisticated decor that creates a pure, crisp and sparkling experience for the festival attendees. The activation included two footprints, 20x20 and a 10x10.
Concept, Art Direction
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Coca-Cola Gaming, in partnership with Blizzard and McDonald's, hosted a fireside gathering activation inviting Hearthstone players to gather, meet and play each other.
Large format design and production
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At the NAIAS Detroit Auto Show, Delta wanted to create a thoughtful experience where their existing high-value customers would enjoy the hospitality as if they were in a Delta One lounge.
The lounge was provided tasty treats and drinks for day activations and converted for a cocktail lounge for the NAIAS Charity Preview night.
Art Direction, Concepts, Large Format Design + Production
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Cotton Inc. partnered with Hailee Steinfeld to promote Cotton and make it into the favorite go to material for any moment.
Over time, your favorite clothes are woven with your fondest memories.
Hence, the Find Your Favorite campaign was created. A fashion display program that invited mall-goers to explore Cotton clothing as they were on a mission to find their next favorite outfit. Colorful signage with a simple yet playful messaging lead consumers to #ShopCotton and receive a gift with a Cotton purchase.
Concept, Pitch Design, Presentation, Art Direction
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Lights Off. Screens On. was our second-year campaign for Green is Universal's (GIU) Earth Week celebration. Our campaign encouraged consumers to pledge and turn their lights off while watching TV in order to save energy.
Website Design, Animated Gif Design, and Print Design
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