SCUF Instinct was launched and filled with product innovation for SCUF gaming — one of the best-designed controllers they've put on the market. Following suit to listen to customer needs, in 2024, SCUF updated its customization options — Instant Bumpers.
Three paid media ads were deployed to push this new feature in the controller customization. These ads communicated the availability of Instant Bumpers while visually showcasing the product and the new bumper feature. The ad designs — inspired by video game UI — showcase graphic elements found in video game menus and graphic elements from the brand.
Art Direction, Graphic Design.
For the launch of the Mizuno x Ronda Rousey Training Collection, Primal Instincts was Mizuno's concept behind the apparel design — harnessing the attitude and drive that encompassed Ronda Rousey through the achievements in her career, and delivering top of the line performance-driven products.
Through an action-packed photo and video shoot, the "Unleash the Fighter Inside" campaign came to life highlighting Mizuno's apparel, Rousey's diverse training routines, and a motivational voiceover to push yourself and preserver from Ronda Rousey herself.
Creative Direction, Graphic Design.
Photography by: Lucian McAfee
Videography by: Stept Studios
Mizuno is known for its craftsmanship — dedicated to designing and constructing premium quality products for over 100 years. To raise awareness for the customization options for their premium products, we developed a look and feel highlighting the customer's choice to personalize to their style or team colors.
The "Our Craftsmanship. Your Style." campaign was developed for a broad range of team sports products. We produced assets for cross-channel activations and website assets.
Creative Direction, Graphic Design.
The Mizuno Wave Inspire 17 launch concept, while partially inspired by the globally produced product video, embodies the essence of the early morning run, illustrating the smooth experience the shoe provides and the stimulation that drives runners at daybreak.
Lifestyle photography featured runners in the early morning light, capturing the essence of their determination and the serene beauty of their surroundings. From concept to completion, every element aligned with the overarching vision while executing across multiple platforms.
Creative Direction, Graphic Design, Animation
Photography and Videography by: 2is1 Studios, Vitor Lopes
“the smartwater vapor distillation is the first step in creating purified water the way nature intended” — replicating the hydrologic cycle.
smartbeats by smartwater is a one-of-a-kind program created by smartwater to highlight the values of holistic wellness — fusing music, technology, and hydration seamlessly in your life.
An immersive multi-sensorial experience kicked off the smartbeats launch, connecting each beat to the hydrologic cycle in parallel to our everyday cycle and need states.
Concept, and Art Direction
The RunAsOne campaign was the first of its kind for Mizuno Running. The team was inspired to create an apparel line inspired by three non-profit organizations. At the heart of this campaign was a passion to promote "unity in communities" and "turn potential into positive change". Mizuno Running partnered with Campaign for Equal Dignity, Equality Foundation, and the Shepherd Center, donating part of the processes to each non-profit.
The campaign required a variety of assets highlighting stories from each non-profit, social media assets for awareness, and product launch assets for e-commerce.
Art Direction, Graphic Design
The Coca-Cola Dinner in partnership with Overwatch at Blizzcon was inspired by the 2019 Blizzcon theme — Welcome Home — welcoming gamers to a space where they've made friends and continue making connections through video games.
Therefore, what better way to bring a Coca-Cola activation to life than by recreating the Overwatch Panorama Dinner, and merging two cultural elements — Coca-Cola at dinners and the lore and stories of the Overwatch characters. Easter eggs from the game were placed throughout the space, while menu items were recreated for customers to enjoy alongside a ice cold Coca-Cola.
Concept
Watch Fandom: ‘FAN-ing Out’ at BlizzCon 2019: Panorama Diner to watch interviews with fans.
The Share a Coke summer campaign returned in 2017, inviting teens around the nation to refresh their summers with an ice-cold Coke.
An interactive footprint delivered ice-cold Coca-Cola samples and gave teens the opportunity to create their own personalized mini cans and Share an Ice Cold Coke with a friend.
The containers were designed to be available in three sizes while still maintaining the core pieces that made the space enjoyable.
Art Direction, Structure Design, Signage
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Hennessy wanted to grow brand affinity among cognac drinkers during the 2017 Holidays.
As a result, a sophisticated popup engraving station was designed to Explore Hennessy X.O’s 7 tasting notes through a series of carefully curated vignettes, Engrave a bottle of Hennessy X.O with a personalized message, and Gift, in collaboration with Dyptique candles, to a special someone during the holiday season.
Art Direction, Large Format Outdoor, Interior Signage Design (Print and Digital)
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Nando’s PERi-PERi is the most famous sauce Atlanta had never heard of until now. The globally known restaurant and sauce company wanted to promote the availability of this deliciously pesky sauce in grocery stores in Atlanta.
Through a multi-day event filled with PERi-PERi infused dinner, music, art and drinks, and 40,000 bottles strategically distributed throughout metro Atlanta neighborhoods lit up Atlanta generating an increase in brand awareness.
Concept & Pitch Design, Invitation Design (Print & Gif Animation), Signage
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