Hennessy wanted to grow brand affinity among cognac drinkers during the 2017 Holidays.
As a result, a sophisticated popup engraving station was designed to Explore Hennessy X.O’s 7 tasting notes through a series of carefully curated vignettes, Engrave a bottle of Hennessy X.O with a personalized message, and Gift, in collaboration with Dyptique candles, to a special someone during the holiday season.
Art Direction, Large Format Outdoor, Interior Signage Design (Print and Digital)
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