For the launch of the Mizuno x Ronda Rousey Training Collection, Primal Instincts was Mizuno's concept behind the apparel design — harnessing the attitude and drive that encompassed Ronda Rousey through the achievements in her career, and delivering top of the line performance-driven products.
Through an action-packed photo and video shoot, the "Unleash the Fighter Inside" campaign came to life highlighting Mizuno's apparel, Rousey's diverse training routines, and a motivational voiceover to push yourself and preserver from Ronda Rousey herself.
Art Direction, Graphic Design.
Photography by: Lucian McAfee
Videography by: Stept Studios
Art Direction, Graphic Design, Animation
Photography and Videography by: 2is1 Studios, Vitor Lopes
“the smartwater vapor distillation is the first step in creating purified water the way nature intended” — replicating the hydrologic cycle.
smartbeats by smartwater is a one-of-a-kind program created by smartwater to highlight the values of holistic wellness — fusing music, technology, and hydration seamlessly in your life.
An immersive multi-sensorial experience kicked off the smartbeats launch, connecting each beat to the hydrologic cycle in parallel to our everyday cycle and need states.
Concept, and Art Direction
Concept
Watch Fandom: ‘FAN-ing Out’ at BlizzCon 2019: Panorama Diner to watch interviews with fans.
The Share a Coke summer campaign returned in 2017, inviting teens around the nation to refresh their summers with an ice-cold Coke.
An interactive footprint delivered ice-cold Coca-Cola samples and gave teens the opportunity to create their own personalized mini cans and Share an Ice Cold Coke with a friend.
The containers were designed to be available in three sizes while still maintaining the core pieces that made the space enjoyable.
Art Direction, Structure Design, Signage
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Hennessy wanted to grow brand affinity among cognac drinkers during the 2017 Holidays.
As a result, a sophisticated popup engraving station was designed to Explore Hennessy X.O’s 7 tasting notes through a series of carefully curated vignettes, Engrave a bottle of Hennessy X.O with a personalized message, and Gift, in collaboration with Dyptique candles, to a special someone during the holiday season.
Art Direction, Large Format Outdoor, Interior Signage Design (Print and Digital)
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Nando’s PERi-PERi is the most famous sauce Atlanta had never heard of until now. The globally known restaurant and sauce company wanted to promote the availability of this deliciously pesky sauce in grocery stores in Atlanta.
Through a multi-day event filled with PERi-PERi infused dinner, music, art and drinks, and 40,000 bottles strategically distributed throughout metro Atlanta neighborhoods lit up Atlanta generating an increase in brand awareness.
Concept & Pitch Design, Invitation Design (Print & Gif Animation), Signage
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Cakes are a symbol of celebration. No matter the occasion, this delicious pastry is one to indulge. This brand identity system for PastelerÍa highlights this insight and attraction that people have to this sweet food.
Brand Name & Logo, Visual Identity System, Poster & Book Design
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