SCUF Instinct was launched and filled with product innovation for SCUF gaming — one of the best-designed controllers they've put on the market. Following suit to listen to customer needs, in 2024, SCUF updated its customization options — Instant Bumpers.
Three paid media ads were deployed to push this new feature in the controller customization. These ads communicated the availability of Instant Bumpers while visually showcasing the product and the new bumper feature. The ad designs — inspired by video game UI — showcase graphic elements found in video game menus and graphic elements from the brand.
Art Direction, Graphic Design.